Use case: trade shows
Send every trade show visitor to the stands they came to see
Each visitor says what they came to find. Sena answers with five stands, in hall order.
Last updated 8 October 2026
One visitor, five stands, in walking order. Stand positions are examples.
2,996
exhibitors Sena knew by name, plus 260 sessions
VivaTech 2026
94%
of recommendations sent a delegate to an exhibitor or a startup
VivaTech 2026
9 in 10
sponsors went to attendees who asked for what they sell
FOST London 2026
Who is this for?
Big floors, paying exhibitors
Fits
- Trade shows and expos where exhibitors pay for a stand
- Visitors who come to buy, scout or compare
- A floor with a startup village or a themed hall
Skip us
Under about 100 exhibitors
A good floor map does the job, and you do not need us.
Visitors walk the main aisle, see the big brands and leave.
Why do good exhibitors get empty stands?
The floor map lists names only
Visitors cannot find them. The exhibitor in the back hall with the right product sees nobody. At renewal, that exhibitor asks what the stand bought, and a badge scan count does not answer the question.
Your trade show agent
online
I run IT for a retail chain and I have two hours on the floor. Which stands do I see first?
Three stands for retail IT, in hall order:
Hall 1, B12: shelf cameras that count stock.
Hall 1, C04: checkout without a till.
Hall 2, A31: store data in one dashboard.
Want two more on store security?
Yes. And which of these sell to chains under 50 shops?
What does a visitor see?
A route through the floor
A chat with your event agent, on WhatsApp or on the web. The visitor says what they came for. Sena answers with stands, in walking order, and the small questions too: where a hall is, when a talk starts, where to eat.
The reply above, on the floor. Positions are examples.
At VivaTech 2026, three in four delegate conversations asked for one thing: the right companies. One IT lead asked for five innovative stands in two hours, for a person in IT. Sena gave the route.
What visitors asked for, ranked
- 1Humanoid and physical robotics
- 2Applied and agentic AI
- 3Retail and luxury technology
- Where Sena sent them
- Which exhibitors got visitors, and why each visitor went
- Nobody asked for
- Exhibitors with no demand, so you can fix a thin profile before the renewal talk
- Follow-up list
- XLSXEvery visitor who talked to Sena, with their goal
What do you get after the show?
What your floor wanted, in your visitors' words
The ranking is from VivaTech 2026: robotics led, then applied AI, then retail technology. Which exhibitor got what stays with you. We do not publish it. Every report section is on the sample post-event report.
Has this worked on a real show floor?
Yes, on two floors this year
VivaTech 2026, with Hub Institute
411
conversations started by delegates. Sena started none.
Hub Institute put Sena in front of its Explorer Tour delegations. Sena knew 2,996 exhibitors and made 1,672 recommendations.
FOST London 2026
9 in 10
sponsors were recommended to attendees who asked for what they sell.
In one conversation in three, Sena guided the attendee to sponsors and exhibitors. That count includes the times Sena offered a stand, not only the times an attendee asked.
What does your team do?
Two lists and a QR code. We do the rest.
-
1
Send your lists
XLSXExhibitors XLSXProgrammeA spreadsheet export is fine.
-
2
Put the agent where visitors look
Badge QR code Visitor email Entrance sign -
3
We run it
The agent, the messages and the report. Prices start at 3,000€ per event, on the pricing page.
WhatsApp asks for an opt-in before a business sends a message, so the WhatsApp Business policy decides how we reach visitors first. The full list is on what it takes to set up Sena. For research on visitors and exhibitors across the industry, see UFI, the global association of the exhibition industry.
Frequently asked questions
How do you increase booth traffic for exhibitors at a trade show?
Give each visitor a short list of stands that match what they came for. A visitor with a reason walks to the stand. At VivaTech 2026, Sena made 1,672 recommendations from 2,996 exhibitors. 94% of them sent a delegate to an exhibitor or a startup.
Is this lead capture for exhibitors?
No. Sena sends visitors to stands because the visitor asked for that kind of company. You keep your lead retrieval and badge scans. Sena adds the reason each visitor walked to the stand.
What happens to exhibitors that nobody asks for?
You see them in the report. At FOST London 2026, three of the 33 sponsors never went to an attendee. All three had a thin profile. You can fix a thin profile before the renewal talk.
Do visitors need to install an app?
No. Visitors use WhatsApp, or a web chat on a laptop. It is the same agent in both places.
Does every visitor get the same list?
No. Each visitor says what they came to find, in their own words. Sena builds the list from that answer and from your exhibitor list.
Other use cases
Multi-track tech conferences
One agenda for each attendee.
Guided executive tours
The agent keeps the tour going after the guide leaves.
Have a trade show coming up?
Get a Sena agent for your next event. On the call, we show your floor through one visitor's eyes.
Request demo